Social media marketing is quickly becoming the most used form of advertising. In particular, Facebook Ads are incredibly useful. With over 3 million businesses using Facebook as a way of marketing and advertising, this statistic alone should prove that Facebook advertising works – and works well.

In this short article, we will discover the benefits of Facebook ads, how to use them, and tactics to use the platform most effectively.

Let’s jump right into it with a question many people may wonder; “What’s the point of Facebook marketing, when other forms of mainstream advertising have been tried and tested for years on end?“.

While the point made in this question is very valid, there are also a plethora of reasons as to why Facebook advertising is worth looking into for your business. With an estimated 2.3 BILLION users on the site (with a vast majority using the platform every day), Facebook is an excellent way to snatch up some new customers, that may not have heard about your business before.

We are in an age where traditional forms of advertising are becoming more obsolete, with the world going online. Viewings of traditional TV is declining, as well as the sales of physical newspapers and magazines.

People are nowadays mostly getting their information from social media. Think of this as the modern age newspaper. And with that, comes advertisements! Users are used to seeing Facebook ads every day, and many people are influenced by said marketing, as it is very easy to tap into a specific audience whom you know will like your product – a feature that is not available in traditional marketing. 

Now that you see the benefits of Facebook marketing, I’m sure you want to know how to get started. Luckily, starting up a Facebook ad is one of the easiest and most user-friendly ways to broadcast to the masses.

  1. From the Facebook homepage, click the link to your company’s Facebook page, and simply hit the “Promote” button.
  2. From here you can choose what type of ad you want (from image, video, external links, etc).
  3. You can also decide a specific age range, geographical location, and gender outreach of your ad. This is especially useful to target your specific audience.
  4. Once finished here, you can decide how long you want your ad to run for.
  5. After that, click “Submit”, and your ad will be sent to Facebook for screening. This usually only takes about 12 hours.

Just like that, your Facebook ad is live!

Some quick tips in regards to making the most from your advertisement; I highly recommend taking advantage of the huge range of audience targeting features. As a Facebook advertiser myself, this has helped me can a large amount of clicks (and general interaction) with the ad, compared to using a general audience-spread.

Advertisements with bright colors or interesting videos are most likely to be engaged with, as they stand out more from the traditional white-and-blue of the default Facebook theme. You can use one of these Facebook ad creators to design compelling ads in a jiffy.

One last tip, just treat this like traditional advertising! Make sure to sell yourself and your brand as you would with any other form of media. People are more likely to click on something that looks attractive and professional, so put a little time in!

As we have discussed. Facebook advertising is taking the world of marketing by storm and should definitely be taken advantage of, from a business point of view. The endless targeting options, as well as the ease-of-use and simplicity of creating an advertisement, makes Facebook the ideal place to reach a whole new demographic.