Search engine marketing (SEM) is basically a type of paid advertising used by the top strategy marketing agency to make your business visible in search engine results. With SEM, you’re sure to have productive leads on your platform. When people search for your website, they will come across your website and are more likely to click on the link. SEM ensures your business website is at the top of the list for search queries related to your keyword. There are different tools you can use for search engine marketing, and below are some of them.

SEMRush

The first tool to check out is the SEMRush tool. Considering that keywords are the foundation of SEM, SEMRush provides you with keywords to utilize, keyword rank tracking, traffic analysis, site audits, and many more. It is a great tool to discover opportunities to rank long-tail keywords effectively. That’s not all SEMRush is suitable for. You can also utilize it to find out what marketing efforts your competitor is focused on. It also provides information about the right amount to use when carrying out search engine marketing. With this SEM tool, you can study your competitor’s ad composition to create your better.

Google Trend

When you consult a strategy marketing agency, they will inform you that one of the best SEM tools to use is Google Trends. This SEM tool allows you to discover the search volume for a particular keyword. You can focus your search on a specific time frame, region, or language. This information will help you effectively determine which keywords will work for you and which isn’t. It is a great way to measure your SEM efforts, especially if you have an eCommerce website. You can find out how interested in your products and services, specific demography is. This way, you can tailor your SEM to locations that are more lucrative for your business.

Keywordtool.io

One of the leading reasons why the top strategy marketing agency recommends this for your SEM is that it taps into different platforms to help you find keywords. Keywordtool will then segment the keyword research into the various channels explored to help you target your effort better. What this SEM tool does is take your keyword and gives you a different variation of the keyword. This way, you have a more extensive list you can utilize for your paid ad. Keywordtool.io can provide you with up to 750 long-tail keywords for free. It is also valuable when analyzing search trends to find out if your keyword is still popular or not.