Influencer marketing is growing at a faster rate than digital advertisements. This is simply more and more business owners, managers, and marketers are rightly of the view that this form of marketing is one of the best ways to quickly build a brand online.
Moreover, influencer marketing results are tremendous to say the least and the fact that they can be easily measured and tracked (real-time results tracking) undoubtedly makes it the first and foremost choice of all online marketers.
It is worthwhile to note here that out of 86 percent marketers who made use of influencer marketing, 92 percent of them found it to be extremely effective, according to the latest research from Linqia. This is simply due to the fact that influencer marketing is a long-term strategy to create and maintain demand and awareness about a brand and its products and services to the “already interested” target audience.
The beauty about this form of marketing is that the target audience is already there and brands through influencers just need to create and nurture a win-win partnership that also provides great value to target audience. This is simply because influencers have already built credibility, trust, and relationships with their fans and followers who respect their recommendations, suggestions, and content.
One of the biggest advantages of influencer marketing is that followers share an unusual relationship of friendship and fanship with the influencers. According to Google, 70 percent of teenage subscribers of YouTube are of the view that they relate more with YouTube creators than with traditional celebrities and 4 in 10 millennial subscribers are of the view that their favorite creator knows them better than their friends.
A brand can win the trust of followers of an influencer who writes positively about a specific product or service. The best thing is that the followers even share content on their social media accounts with their friends, family, colleagues, and others that mean more eyeballs for the advertising or promotional message. In other words, influencer marketing helps an organization promote its brand, who they are, their story, their vision, their unique selling proposition, and the solutions they offer to the target audience through influencers.
This is exactly where an influencer marketing platform like NoxInfluencer comes into the picture.
By assisting brands and influencers identify and get associated with each others, it helps organizations promote business and influencers get the opportunity to further expand and nurture their existing networks while getting paid good and associating with some of the top premium and luxury brands worldwide.