If you are a business marketing to another business, you may feel like you’ve used up all the tactics there are. However, there are always fresh ways to up the ante on your B2B marketing campaigns. These could involve improving upon age-old tried-and-true business practices, or utilizing new technology that you didn’t even know existed. Either way, there are strategies you have to know about if you want to keep up your business’s success and compete with the top dogs when it comes to B2B marketing. If you are keen to learn new ways to take your B2B marketing to the next level, no matter your business’s size, keep reading.
Invest in your image
The next time you are pitching another business to try to sell your product, or you are meeting up informally with a business representative for coffee, keep in mind that you are not only selling a product but also selling your business’s image. Keep that image at the forefront of all sales conversations by investing in branded items to make your presentations not only informational and engaging, but also sleek and sophisticated. Customized pens, stationery, and custom presentation folders could be exactly what you need to take your business over the edge and make the sale. Aside from looking professional, custom promotional items like these will also give your potential buyers a feeling that their experience is personal, which can be very important in sales. Customers like to feel that what they are receiving is unique or exclusive to just them, which makes a personalized item very attractive. Additionally, at the end of any kind of meeting, your potential new customers will have some things with your business’s name, slogan, and contact information on them so they know exactly who to call if they have more questions or would like to buy from you.
Utilize ringless voicemail to reach every business, every time
Another way to push your B2B marketing to the next level is by utilizing a ringless voicemail system to call potential clients and customers. Ringless voicemail is a method of telemarketing that allows your marketers to go directly to voicemail to leave a sales message. That means that the potential customers’ phones will never ring, but they will have a voicemail in their inbox to listen to whenever they can. This amount of flexibility for the target buyers means they will be more welcoming of your message, and you can avoid having your telemarketers constantly get hung up on, or worse, harassed over the phone by bothered buyers. A company like straticsnetworks will be able to set up a seamless system to deliver your business’s sales pitches to potential customers all across the country. An added benefit of ringless voicemail is that you don’t have to waste time as a business owner coming up with various scripts for your telemarketers to use on the phone. Instead, you can spend your time, energy, and money developing a cohesive and personal sales message delivered in its entirety. It’s more likely to be heard in its entirety as well, since you will have the time to make sure your message is engaging and exciting. The higher the probability your B2B marketing campaign will be heard when a business representative is in a good mood, the better their likelihood to buy. By using ringless voicemail as a marketing tool, you give some of the power to your customers by letting them decide when and where to hear your sales pitch, which may positively affect their moods. Ringless voicemail is not only the future of tech, it could also be the future for your B2B marketing strategy.